Simple, Bright, and Technological! — NICE.GROUP

ReBranding the umbrella brand
NICE.GROUP — ReBranding the umbrella brand
Simple
The new identity has become simpler, brighter and more visible.
Gone is the old visual element of the logo - the stand.
It is replaced and organically supplemented by the updated text part of the logo
with a changeable name of services and a visual color sign of distinction in the form of a balloon.
NICE.GROUP — ReBranding the umbrella brand

Bright

Now the identity is more creative and perceptible.
The visualization of the promotional offer is immediately identifiable with the product/service.
Bigger and brighter, but does not draw the buyer's attention to itself.
NICE.GROUP — ReBranding the umbrella brand

Technological

The identity has become more readable due to the lost elements.
A bright and juicy triangle of balloons of different colors
opens up to the customer as a well-read umbrella brand logo.
Each brand color now corresponds to its business direction.
The identity on the outlets is more readable and tasty.
NICE.GROUP

Logo

ReBranding the umbrella brand
NICE.GROUP

Paper Shopping Bags

ReBranding the umbrella brand
NICE.GROUP

A uniform

ReBranding the umbrella brand
NICE.GROUP

Banquet place card

ReBranding the umbrella brand
NICE.GROUP

Banquet menu

ReBranding the umbrella brand
NICE.GROUP

Business Cards

ReBranding the umbrella brand
NICE.GROUP

Food Truck

ReBranding the umbrella brand